Monday, August 29, 2011

Acura Announces Special Edition Model for TSX Sports Sedan

Acura Announces Special Edition Model for TSX Sports Sedan
Exterior and Interior Upgrades Make for an Even Sportier TSX

Continuing the celebration of its 25th anniversary, Acura today announced the availability of a new version of the popular TSX sports sedan for the 2012 model year. Designed to evoke the fun-to-drive 4-cylinder Acuras of the past, the TSX Special Edition will add even more sportiness to the TSX lineup thanks to numerous exterior and interior upgrades for Acura's entry-level sedan.

Wednesday, August 24, 2011

2012 Acura ZDX Four-Door Sports Coupe Delivers Style, Performance, Luxury and Refinement

2012 Acura ZDX Four-Door Sports Coupe Delivers Style, Performance, Luxury and Refinement
The all-new Acura ZDX four-door sports coupe burst on the scene for 2010 and immediately garnered positive accolades from top media thanks to its dramatic styling, excellent performance and the latest in advanced technology. The ZDX features stunning coupe-like styling with the added benefit of a commanding presence and flexible utility. Staying true to the original design prototype, the ZDX features the forward thinking design elements consisting of a panoramic glass roof, hidden rear door handles and bold fender flares.

"The ZDX is like nothing you have ever seen before from Acura," said Jeff Conrad, vice president of Acura sales. "It combines the best attributes of a coupe, a sedan and a sport utility - all wrapped in a beautifully sculpted package - that will attract an entirely new luxury customer to the Acura brand."

Designed, developed and manufactured entirely in North America, the ZDX broke new ground for Acura in many ways. The ZDX was the first vehicle to be styled from start to finish in the new Acura Design Studio in Torrance, CA, allowing exterior and interior designers to work closely together throughout the entire design process. Staying true to the original sketch from Acura's first female designer, Michelle Christensen, the ZDX features sensuous curves, deeply sculpted shoulders and strong character lines.

Tuesday, August 23, 2011

The Acura RDX Continues to be the Right "Right Sized" SUV

The Acura RDX Continues to be the Right "Right Sized" SUV for Today's World
In tough economic times, choosing the right vehicle has never been more important. Blending a smart balance of sport and utility, the 2012 Acura RDX offers a "right sized" package matched with a turbocharged powertrain and the available sure-footedness of Acura's acclaimed Super Handling All-Wheel Drive™— all wrapped in supple luxury.

The evolution of the luxury performance SUV took a significant leap forward with the arrival of the Acura RDX turbocharged crossover vehicle. The quick response of power from Acura's first-ever turbocharged engine along with the breakthrough technology of SH-AWD™ combine to deliver excellent performance in an efficient SUV package.

Friday, August 5, 2011

The American International Automobile Dealers Association (AIADA) Dealer of the Week

 

AIADA’s Dealership of the Week: DCH Auto Group Spearheads Teen Safe Driving Initiative
Vehicle crashes are the number one killer of teenagers today. Unfortunately, the majority of these crashes are preventable as they are the result of mindless, distracted driving. Through DCH Auto Group’s Teen Safe Driving Program, which began March 2008, its dealerships are partnering with local high schools and Students Against Destructive Decisions (SADD) to raise awareness and educate teens and parents about smart decisions and safe driving. Currently DCH dealerships sponsor 30 SADD chapters in New Jersey, New York, Connecticut, and Southern California, which now include about 2,000 members. Each program is tailored to the needs of the individual high school, allowing dealerships to contribute resources where they are needed the most in their communities. “The number of crashes involving teens is staggering and the tragic results are devastating,” said Shau-wai Lam, Chairman of DCH Auto Group. “We are automobile retailers and this is an area where we can make a difference by working together with high school students and parents to save lives through education, action, and advocacy of teen safe driving in their schools and local communities.” Thanks to the program’s effectiveness, it has been recognized by several groups, including The Governor’s Highway Safety Association and The National Safety Council Teen Safe Driving Coalition.

DCH Acura of Temecula provides both financial and staff support to help Temecula Valley High School develop a successful, sustainable SADD chapter and to raise awareness about important behavioral decisions when behind the wheel of a car.
 
For more information on DCH Auto Group’s Teen Safe Driving Program, visit www.DCHTeenSafeDriving.com, or contact Roy Bavaro at RBavaro@dchusa.com.

[Source: aiada.org]